With the recent regulatory and privacy concerns that TikTok has faced in the US.
Substack sees an opportunity to attract some of the Chinese platform’s users.
Substack, in its bid to attract TikTok users, is not just offering a platform shift. The company has launched a fund worth $ 20 million, a clear sign of its commitment to content creators. This fund, along with the promise that migration will not affect creators’ income.
and the strategic support and early access to new features, underscores the company’s dedication to its creators.
According to the New York Times, Substack is trying to transform from a simple newsletter service into a comprehensive platform for content creators.
By offering the ability to create a personal space on the Internet.
the company encourages content creators to completely own their work and audience without being dependent on advertisers or the changing policies of social networks.
However, creators must build their audience from scratch to succeed on Substack, as transferring followers from TikTok to Substack is impossible. The platform has a history of changing its policies due to political challenges and public criticism.
This isn’t the first time Substack has offered financial grants to attract creators. The company’s previous program, Substack Pro, offered benefits like higher salaries and health insurance, but it was discontinued in 2022 due to [specific reasons]. According to one of the founders, the program was designed to reduce the financial risk for creators starting their businesses.
While Substack offers creators an opportunity for independent income and freedom, the platform.
like other networks, is subject to change and public pressure. Creators who plan to migrate from TikTok to Substack should carefully consider the platform’s benefits.
such as the ability to completely own their work and audience, as well as the challenges, like the need to build their audience from scratch.